Webinar Description: This is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session, participants will learn a variety of proven sales tactics. Learning Objectives: Write […]
Webinar Description: This is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and […]
We are excited to continue our Healthcare Insights Hour, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration, sharing expert knowledge, and elevating the healthcare trade show experience. Understanding the critical importance of shared insights and innovative strategies in achieving success, the Healthcare Insights Hour […]
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. After completing this course, the participant […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful […]
Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high […]
Come join us for our IAEE Women’s Insights Hour! It’s your time to build new connections, share experiences, knowledge, tips, resources and solutions in an informal, supportive and confidential setting. Come ready to participate, share tips and ask questions!
Description: Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on […]
Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for […]
