Webinar Description: How are exhibitors allocating marketing budgets today—and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This […]
Year Two of the B2B Exhibition Large Show Playbook: What Changed, What’s Next, and How to Plan Ahead The largest B2B exhibitions continue to set the pace for industry performance—but how did they fare in 2025, and what do the latest results mean for organizers planning ahead? Join your MATSO Community for an interactive review […]
We are excited to continue our Healthcare Insights Hour, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration, sharing expert knowledge, and elevating the healthcare trade show experience. Understanding the critical importance of shared insights and innovative strategies in achieving success, the Healthcare Insights Hour […]
A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event. After completing this course, the participant should be able to: Explain the role […]
You do not want to miss this free opportunity to connect with industry colleagues! You’ll make new connections and hear about things happening in the event industry. Plan to grab […]
Webinar Description: Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees […]
Webinar Description: Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers […]
Join us for the Emerging Leaders Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices, brainstorm solutions, and network with peers that have 0-5 years of experience in the events and exhibitions industry. Registration […]
Description: Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your […]
