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X-WR-CALDESC:Events for IAEE
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241003T083000
DTEND;TZID=America/Chicago:20241003T143000
DTSTAMP:20260427T083708
CREATED:20240522T201603Z
LAST-MODIFIED:20240529T220625Z
UID:10000049-1727944200-1727965800@www.iaee.com
SUMMARY:Exhibitor Relations - Virtual
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry.\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively.\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders.\nDescribe the differences between show rules\, union rules and venue rules.\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations.\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors.\nDevelop and implement DE&I initiatives to create an inclusive experience.\nRecall a range of technology and understand how to use it effectively.\nSupport exhibitors in calculating ROI through the use of data and metrics.\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam.
URL:https://www.iaee.com/event/exhibitor-relations-virtual-03oct24/
LOCATION:NV
CATEGORIES:CEM,CEM Virtual
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_exhibitor-relations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241007T083000
DTEND;TZID=America/Los_Angeles:20241007T150000
DTSTAMP:20260427T083708
CREATED:20240626T143824Z
LAST-MODIFIED:20240626T144159Z
UID:10000117-1728289800-1728313200@www.iaee.com
SUMMARY:Floor Plan Development - Las Vegas
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nFee: $299 for members; $299 for non-members \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Pacific Time.
URL:https://www.iaee.com/event/floor-plan-development-las-vegas-07oct24/
LOCATION:IMEX America\, 3950 S Las Vegas Blvd\, Las Vegas\, Nevada\, 89119
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_floor-plan-development.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241015T083000
DTEND;TZID=America/Chicago:20241015T143000
DTSTAMP:20260427T083708
CREATED:20240926T170339Z
LAST-MODIFIED:20240926T170418Z
UID:10000169-1728981000-1729002600@www.iaee.com
SUMMARY:Housing and Registration Management - Virtual
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nRegistration fees for on-location courses and virtual courses in the United States are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.
URL:https://www.iaee.com/event/housing-and-registration-management-2-15oct24/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241017T080000
DTEND;TZID=America/Chicago:20241017T163000
DTSTAMP:20260427T083708
CREATED:20240522T202120Z
LAST-MODIFIED:20240815T162208Z
UID:10000050-1729152000-1729182600@www.iaee.com
SUMMARY:Attendee Acquisition Roundtable (AAR) - Arlington
DESCRIPTION:Attendee Acquisition Roundtable is a facilitated information-sharing experience for executives\, managers\, marketers\, creative professionals\, social media and digital specialists\, list/Db managers\, research managers\, and content developers. \nThis course is eligible for 5.75 clock hours towards CEM recertification.
URL:https://www.iaee.com/event/attendee-acquisition-roundtable-arlington-aar-17oct24/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM Preferred Provider
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241017T083000
DTEND;TZID=America/Chicago:20241017T143000
DTSTAMP:20260427T083708
CREATED:20240522T202540Z
LAST-MODIFIED:20240529T221433Z
UID:10000051-1729153800-1729175400@www.iaee.com
SUMMARY:Strategic Planning and Management - Virtual
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam.
URL:https://www.iaee.com/event/strategic-planning-and-management-virtual-2-17oct24/
LOCATION:NV
CATEGORIES:CEM,CEM Virtual
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241022T083000
DTEND;TZID=America/Chicago:20241022T143000
DTSTAMP:20260427T083708
CREATED:20240522T203056Z
LAST-MODIFIED:20240529T220448Z
UID:10000052-1729585800-1729607400@www.iaee.com
SUMMARY:Event Operations - Virtual
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam.
URL:https://www.iaee.com/event/event-operations-virtual-22oct24/
LOCATION:NV
CATEGORIES:CEM,CEM Virtual
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241029T083000
DTEND;TZID=America/Chicago:20241029T143000
DTSTAMP:20260427T083708
CREATED:20240522T203448Z
LAST-MODIFIED:20240529T220351Z
UID:10000053-1730190600-1730212200@www.iaee.com
SUMMARY:Event Marketing - Virtual
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam.
URL:https://www.iaee.com/event/event-marketing-virtual-29oct24/
LOCATION:NV
CATEGORIES:CEM,CEM Virtual
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_event-marketing.webp
END:VEVENT
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