Join us for NYC’s most anticipated hospitality networking event aboard the Grande Mariner for an unforgettable evening of connections, celebrations and summer vibes. Global Connections Diverse Perspectives Culinary Journeys Live […]
You do not want to miss this free opportunity to connect with industry colleagues! You’ll make new connections and hear about things happening in the event industry. Plan to grab your favorite coffee mug and join us on Zoom to just say hello, discuss what's happening in the industry and talk about our upcoming events!
You do not want to miss this free opportunity to connect with industry colleagues! You’ll make new connections and hear about things happening in the event industry. Plan to grab your favorite coffee mug and join us on Zoom to just say hello, discuss what's happening in the industry and talk about our upcoming events!
Mark your calendars for a hosted behind-the-scenes tour of SUPERZOO, the premier pet grooming B2B show at Mandalay Bay Convention Center in Las Vegas, NV. We’ll explore exhibitor activations, attendee […]
Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition […]
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Webinar Description: How are exhibitors allocating marketing budgets today—and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit […]
Year Two of the B2B Exhibition Large Show Playbook: What Changed, What’s Next, and How to Plan Ahead The largest B2B exhibitions continue to set the pace for industry performance—but how did they fare in 2025, and what do the latest results mean for organizers planning ahead? Join your MATSO Community for an interactive review […]
We are excited to continue our Healthcare Insights Hour, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration, sharing expert knowledge, and elevating the healthcare trade show experience. Understanding the critical importance of shared insights and innovative strategies in achieving success, the Healthcare Insights Hour […]
A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event. After completing this course, the participant should be able to: Explain the role […]